Campaigns Overview

Campaigns let you send outbound messages (such as announcements, alerts, or marketing updates) to large audiences over Email, WhatsApp, or SMS.

Key Components of a Campaign

To run a campaign, you combine three elements:

+--------------------+      +--------------------+      +--------------------+
|    1. Audience     |  +   |    2. Template     |  +   |  3. Scheduling     |
| (Who receives it)  |      |  (What is sent)    |      |   (When to send)   |
+--------------------+      +--------------------+      +--------------------+

1. Audience: A segmented group of contacts (e.g. New Signups).
2. Template: A pre-approved message containing variables (e.g. Hello {{contact.firstName}}).
3. Scheduling: Set whether the campaign runs immediately, at a scheduled time, or triggers automatically based on user behavior.

Monitoring Campaigns

Once launched, you can track performance metrics in the Campaign Dashboard:

• Delivery Rate: Percentage of messages successfully received.
• Open Rate: Percentage of emails or messages opened.
• Reply Rate: Percentage of contacts who responded (replies are routed to your Unified Inbox).

Next Steps

• Creating Campaigns — Step-by-step launch guide.
• Message Templates — Design reusable messages.
• Branding Kits — Standardize your color and brand assets.